What are the best SEO tracking and positioning tools?

What are the advantages of SEO tracking and positioning tools?

Some of the many uses of SEO tracking and positioning tools include :

• regular monitoring of your positioning
• check thatyour pages are optimized for the most relevant keywords to satisfy web users' queries
• awareness of external links pointing to your site
• a detailed analysis of the competition in your field

The best SEO tracking and positioning tools

1. Google Search Console

Google Search Console is an entirely free solution for ensuring your site's visibility and improving your SEO based on the results obtained.

This tool allows you to find out :

• number of clicks
• number of prints
• average CTR (i.e. number of clicks vs. number of impressions)
• your average position in the SERP
• queries that generate the most traffic
• your site's most visited pages...

2. Myposeo

This solution is not free, but you can take advantage of a 15-day free trial. With the SEO Performance Tracker in Google, you can compare your site's visibility with that of your competitors, your audience and your conversions. This tracking is fully automated and carried out on a daily basis.

Myposeo offers several packages, two of which are particularly suited to sole traders:

• a "Starter" offer dedicated to very small businesses, with visibility and positioning monitoring on search engines
• a "Pro" offer designed for SMEs and pure players (companies with a unique field of activity) with natural search engine optimization (SEO) and search engine advertising (SEA) support

3. Ranks

This tool offers you many possibilities, including :

• a daily summary table of your keyword positions and their variations
• a graphical display of the results of several indicators (RankSeo visibility score, evolution of the number of backlinks, etc.).
• tables and graphs listing your main competitors
• rankings and trends of the leading sites in your field

Ranks is priced according to the number of keywords you wish to track: from 150 to 1,000, depending on the package you choose. You can test this tool with a free trial.

4. Monitorank

This solution provides broadly the same capabilities as other SEO tracking and positioning tools, with a cost based on the number of keywords you wish to track. Monitorank pricing is very flexible and well suited to entrepreneurs who are just starting out and don't want to incur too many costs, since you can choose to track just one keyword and increase this number as and when you need to. A free trial is also available.

5. Lighting SEO

Lighting SEO lets you :

• track your positioning and monitor its progress with daily reports
• find relevant keywords and analyze those of your competitors
• optimize your site with technical audit tools and recommendations
• create quality netlinking and monitor your competitors' external links

6. Ahrefs

Ahrefs offers a free package for website owners, with which you can improve SEO performance and increase search traffic.

If you choose its entry-level "Lite" package, you'll benefit from the data that is essential for small businesses, namely :

• SEO dashboard
• site analysis
• keyword analysis
• site audit
• filing follow-up
• alerts

7. Semrush

With this solution, you can monitor your search engine positioning and that of your competitors. You'll have access to a wealth of useful information to help you optimize your SEO strategy. You can also use Semrush to discover the sources of traffic to your web pages and monitor the arrival of new competitors.

Two pricing options, including a free trial, are available for beginners and small businesses:

• the "Pro" package with monitoring of 5 projects, 500 keywords with daily updates, plus analysis of backlinks, domains and keywords
• the "Guru" package with tracking of 15 projects, 1,500 keywords and the same functionalities as the 1st package, plus historical data, the content marketing platform and integration with Google data studio