The choice of a name for your association is generally free, but is subject to certain restrictions. This is an important step, as the name must be both unique and refer to your activity, while respecting the law. It is particularly important to ensure that it does not infringe the rights of third parties.
Here are the rules you need to know and some practical advice to help you choose a name for your association.
Check the availability of the name you wish to give it
Before settling on a particular name, check that it is not already in use by another association or legal entity. You can carry out a name availability search on theINSEE (Institut national de la statistique et des études économiques) website, by consulting the RNA (répertoire national des associations) or by using online search engines.
If you're planning to create a website for your association, also check the availability of the corresponding domain name. Watch out for similar words or expressions.
An association will use its name throughout its existence, as part of its various activities. To benefit from increased legal protection, it is possible toregister itas a protected trademark with the INPI (Institut national de la propriété industrielle). This may prove useful, particularly if your association is planning to carry out business operations.
Protection of an association's name is not compulsory. However, as soon as the association is registered with the prefecture, it automatically benefits from a right of use that protects its name. However, this protection remains limited.
Respect the general principles of law
The name of your association must respect the general principles of law, in particular the rules of decency, non-confusion with other entities, and non-discrimination.
It may not exceed 250 characters, to enable publication in the JOAFE (Journal officiel des associations et fondations d'entreprises). It may be followed by an acronym, but the use of an acronym alone is not recommended.
There are also restrictions on the use of certain terms or expressions in the name of an association, for example, if they are contrary to public order or morality, or if they infringe the rights of third parties.
The chosen name must not be misleading or infringe trademark, copyright or domain name laws. Nor should it be confusing with the surname of a well-known natural person, unless authorization is sought or the surname in question has fallen into the public domain. The name of one of the founders may be used with his or her agreement.
Be clear and to the point
Your association's name should reflect your values, mission and objectives, and be in line with your corporate purpose. Choose an explicit name so that the public immediately understands what it's all about. Avoid generic or vague names. These can be refused by the prefecture, as can names in foreign languages.
The ideal is to find a name that clearly differentiates you from the others, sober, with no special characters or symbols. It should be easy to remember and pronounce. If you plan to use an acronym, make sure it's understandable.
You can use classic titles such as "association", "amicale", "club", "cercle", "mouvement", "ligue" referring to your activity. However, there's nothing to stop you letting your imagination run wild.
Please note that names such as "foundation", "corporate foundation", "mutual", "French federation of...", "national federation of...", are reserved for specific organizations.
Don't hesitate to ask the people around you for their ideas and suggestions, as choosing the name of your association is a crucial step.
Think about the future
The name you choose should remain relevant as your association evolves. If you're planning to expand your activities, avoid limiting yourself to a name that's too specific.
Once you've found a name that meets all these criteria, you can submit it when you set up your association. The application for registration will be examined by your local prefecture, and if the name is approved, it will become official.
In addition, to make it easier to manage your association's expenses, consider opening an online association pro account. This will simplify financial management and enable better traceability of transactions.