It's often difficult to make a name for yourself in the absence of a prime physical location. Today, however, there are a number of ways to help your business stand out from the crowd by giving it greater visibility. That's how you can find and attract new prospects. This guide has been designed to give you the best avenues to develop without delay. Focus on 7 tips to exploit.
Enrich your website
These days, it's hard not to use a website to develop your customer base. Consumers are increasingly accustomed to browsing, choosing and ordering on the web. That's why virtually every type of business has a showcase site, offering an inexpensive way to promote your business.
However, this multiplication of sites means that it's no longer possible to be satisfied with a lambda site. If you want to boost your visibility and rapidly increase the number of your prospects, you need to make sure you stand out from the crowd, so that your site ranks high on the search engine results pages.
To do this, make sure you regularly update your site with articles that will give you the opportunity toprovide relevant answers to the questions prospects are asking in your field of activity. Don't hesitate to use videos or podcasts, which are easy to listen to at any time. And don't forget to ask your followers to "like" the presentations they enjoy. This is an excellent way of creating a more convivial link with your prospects, and of complying with the requirements of Google's algorithms. You can also get your visitors' e-mail addresses by offering them a bonus to download.
Finally, you can turn to paid solutions such as Google Adwords. This system consists of inserting your advertising banner in the results of searches made by Internet users on Google. You can define your objective and easily control your budget. You can then be sure of being well positioned on the queries that concern you, and of attracting attention in the process.
Make yourself known through forums
Participating in forums in your field creates synergy. They are often fed by potential customers hoping to discover the solution to their problems. What's more, they are fed by other companies operating in your field or a related activity. This is your chance to find interesting partnerships. Don't be afraid of competition, because it's proof that demand exists and that you can find your place in your field.
Use the LindedIn social network
There are two types of support on LindedIn: the personal profile and the professional page. Each has its own advantages, and both can be used to develop your visibility. On the former, you can communicate directly with prospective customers, while the latter lets you create showcase pages to highlight certain facets of your business.
Participate in trade shows
It's a very worthwhile investment, as it increases your visibility thanks to your presence on all the communication media of the show you're attending, not to mention the brochures you can distribute. You'll meet buyers looking for qualified personnel, as well as other companies with whom you can exchange ideas. It's often an opportunity to discover the latest innovations, gain a better understanding of market trends, and check that your prices are in the right range.
What's more, trade shows give you the opportunity to renew contact with former customers and build loyalty by offering them special deals.
Run promotions
By offering goods or services at unbeatable prices for a short period of time, you increase your chances of attracting the attention of Internet users. These promotional campaigns can be run on the Internet, but also in local newspapers or on regional radio stations.
Use the referral method
Sponsorship is all the rage, because it's a powerful conversion lever. It allows you to reward your loyal customers, while expanding your customer base through referrals. This system can be highly profitable, since it's based on the "snowball" principle. A satisfied customer in turn becomes a referrer, and so on!
Enhance your brand image with customer reviews
A recommendation from a satisfied customer is worth all the advertising. Today, it's easy to post a review on the Internet. While it's true that this can be a double-edged sword, suggest that your customers do so if you're certain of the quality of the products you sell or the services you provide. By doing so, you benefit from free exposure that can help you convince hesitant prospects.